Dianna Cohen founded Crown Affair, a hair-care brand, in early 2020 after years working behind the scenes at millennial startups such as Away, Outdoor Voices and Harry’s.

Although Crown Affair is relatively new it's already earned a respectable place on many top shelves— its sleek branding, aesthetic and product line ranges from hair brushes, thoughtful towels, shampoo and conditioner etc. The Renewal Mask—which is currently sold out everywhere.

Cohen's appreciation for wellness as a means of resistance against the erratic startup culture in which she began her career is evident in Crown Affair principals such as " Take Your Time" which invites us to prioritize that which is important to us.