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This week we speak with Mélanie Masarin who is the founder of the popular spirits-free apéritif GHIA. It was such a joy to hear her thoughts on building a brand from scratch after her experience working for and with brands such as Glossier and sweetgreen. Mélanie shares her perspective on attention to detail when it comes to experience, company culture, and why she ultimately decided to create Ghia. If you love brands, art, culture and experience we think you'll love this episode.

This episode is brought to you in partnership with Hu Kitchen. Use the code ‘MGMETHOD’ at checkout for 15% off.